I received quite a few responses to my last posting, “Traffic Court.” That’s typical. There are about 850 people on this distribution list and they (you) respond in droves whenever I post. (I post on the Web too, at http://tolovemercy.com/frank_joseph_blog/, but I don’t think anyone reads it there. I’ve spoiled you all.)
The responses are gratifying indeed. Despite the salutation, I don’t actually have 850 personal friends (though nearly everyone on the list is at least an acquaintance, if only via email).
My postings have diminished sharply in the last year, as long-time “Friends of Frank” are aware. When I started this list about three years ago, in the rush of early discovery I posted once a week or oftener. Then the frequency started to decline, eventually dwindling down to less than once a month. As they say in email-land,
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The principal reason the postings have declined is simple and crass: This blog or e-blast or whatever you call it was for the purpose of marketing my first novel, TO LOVE MERCY. And it worked. Many of you guys bought, read, and (if you’re telling the truth) loved TO LOVE MERCY. Not only that, you advocated for it, posted lavish praise for it on Amazon.com and BN.com, became my ambassadors. Thank you, thank you and thank you again: I am forever in your debt.
But TO LOVE MERCY, like most novels, had its day — and that day has passed. Right now, with TO WALK HUMBLY still not finished and TO DO JUSTICE a mere distant gleam in my eye, I ain’t got nuttin’ to market. So, few posts. How’d that go again?
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There’s a lesser reason why I’m not posting very often, and that is that it takes way more time than you’d think. I get 20-30 responses, say, and of course I must reply. Some of those replies are no more than a :) or a
, but even that takes time.
And when, in response to something I’ve written, someone pours out his or her heart, or takes me to task, or riffs on my riffs, why, I have to respect that, take focus and respond appropriately. That takes LOTS of time. When I was posting a lot about race a year or two ago, for example, I sometimes was responding for 2-3 days following a particularly provocative posting.
This last posting, I retold a personal experience (in traffic court) that startled me. FYI, I wrote almost the entire draft of that post in the 20-30 minutes it takes the Metro to get from Judiciary Square to Friendship Heights. I finished it sitting in the sun at a table outside Starbucks: Total elapsed time, no more than 45 minutes. It was fresh in my mind and it poured right out. As I wrote, I realized it was great material for a short story almost as written, and I plan to turn it into one.
You guys responded vigorously, as usual, and — as is often the case — many responses were surprising. You didn’t always read my story the way I thought I wrote it. Some of you focused on aspects and drew conclusions that didn’t jibe with what I thought you “ought” to think and feel. But hey, that’s the fascinating thing about writing. It’s always that way, and writers like me ought to get a life, pull up our socks, sit back and enjoy it.
So now, presenting … the response I enjoyed most. This is from Lynn Rotman Ansfield, one of the many on this list with whom I went to high school. (Yes, I promoted TO LOVE MERCY to my fellow Rich High alums, and boy was THAT a good idea. I wrote an email to the high-school alumni list that I still think is one of my most brilliant direct-marketing pieces ever. It had my 18-year-old, crew-cut graduation photo on top, and the headline was: “Here’s How I Came Out.”)
Lynn now lives in Madison WI where she has a happy life indeed, married to a doctor, three great kids, a long and successful career as an aide in the Wisconsin Legislature. All three of her kids are writers in one way or another, and she says that writing was her secret ambition. I’m not surprised. Read what Lynn wrote:
Dear Frank –
I, too, received a speeding ticket this year after 50(!) ticketless years of driving. I deserved the ticket and sent in the fine without complaint. But I have to tell you about the ticket I didn’t get.
I was driving my 16-year-old grandson to a Wendy’s Drive-in just minutes from his high school, after driving him all the way home. He became “starved” for his usual after-school three cheeseburgers the minute we entered his home. As I retraced our route back past the high school, we discussed a movie he wanted to see, and I missed a stop sign that I had seen nearly every day for years.
I stopped just past the intersection and called the local police on their non-emergency number. “I just ran a stop sign with my grandson in the car,” I told the dispatcher.
I could hear in her voice her recognition of the lesson I was trying to teach my grandson. She told me that she couldn’t issue a ticket, since my offense wasn’t seen by an officer. “But,” she told me, “take this as a personal warning and concentrate on your driving.”
I turned to my grandson for his approval of my honesty. “Grandma,” he said, “that was the dumbest thing I’ve ever seen you do.”
On second thought, he probably is right.
– Lynn
Frank Joseph
www.tolovemercy.com
P.S. No P.S. this time. Ain’t nuttin’ to flog. Direct-marketing secret: Did you know the P.S. is widely believed, among direct-marketing practitioners like myself, to be the second most powerful place in any sales letter? That’s believed to be so because prospects read the opening, then drop immediately to the P.S. — looking, presumably, for the juiciest stuff.
P.P.S. Oh what the hell. All right, there IS a P.S., and here it is: I have a carton and a half of copies of TO LOVE MERCY sitting on the credenza behind me that’d make great presents for, um, Memorial Day. Or Independence Day. I mean, whatever. Just buy ‘em. The cover price is $14.95 but for you, dear Friends of Frank, this week only, such a deal, $9.99 (OK, $10) but I eat the postage. And autographed! Try to beat that on Amazon.com, I dare you.